Coke truck brings the UEFA EURO 2008™ into retail stores!

Vienna – March, 10th 2008 - The Coca-Cola UEFA EURO 2008™ truck tour will bring fun and good times to selected food retail stores

Only a few more weeks until the most important sports event of the year kicks off and Coca-Cola is doing its part to get its retail partners excited! A few days ago, the “Coke football truck” set out for a tour through all of Austria. The Coca-Cola team has thought up quite a few things to drive the football fever to the max – at every stop of the football truck there will be lots of fun and entertainment.

  • EURO 2008 atmosphere:
    Customers can get a feel of the upcoming EURO 2008 in the Coca-Cola UEFA EURO
    2008™ truck!
  • Twelfth man in the team:
    Everybody can join and have his or her picture taken as the “twelfth person” of the
    football team! Customers will immediately receive a print-out of the picture free of
  • Future stars:
    The Coca-Cola football arena is the perfect playing field for future football stars – and
    those that have yet to discover their passion for the game! 
  • Goal of the day:
    The fastest shot wins in the Coca-Cola football dome. The winner of the day receives a
    Coke football and has the chance to win two tickets for the UEFA EURO 2008™. These
    tickets will be raffled among all winners of the various days. 
  • Goal for winners:
    Everybody who buys a coke multipack on that day can win! Just draw a bottle from the
    goal for winners and receive your instant win. 
  •  Beamzone:
    Cool ringtones for cell phones can be downloaded in the Coca-Cola beamzone.

Shake-hands with a real football star!
Already the first stop of the Coke football truck tour caused much excitement as no one less
than star striker Stefan Maierhofer of the Austrian Rapid team paid us a surprise visit. The
Coca-Cola team was just as excited as the customers of the Eurospar store in Gänserndorf.
Erik Hofstädter, head of marketing at Coca-Cola HBC Austria, smiles, “This first day was surely
a special highlight for everybody who was there, but I can promise one thing to everybody
who visits us during the Coke football truck tour: there is no better way to get ready for the
European Football Championship!”

The Coca-Cola UEFA EURO 2008™ truck tour will continue until calendar week 22. For the time schedule and upcoming stops, please visit: and

The company
Coca-Cola HBC Austria supplies the entire Austrian market with its products. The company currently employs 1,100 people in Austria – in production plants as well as sales and distribution centers. Apart from the famous brands Coca-Cola, Coke light, Coke zero, Fanta and Sprite, the comprehensive product portfolio includes Nestea, Cappy, Römerquelle, Markusquelle, the energy drink burn and the sports drink Powerade. The products sold in Austria are bottled in the production plant in Vienna from where they are distributed to the whole country. The mineral waters Römerquelle and Markusquelle are bottled directly at the springs.

50,000 customers (food retail and catering businesses) bring Coca-Cola products to the consumers. 8,000 coolers make sure that the products are always within easy reach. Coca-Cola has been firmly grounded in Austria since 1929. Through its ongoing investments and with 80% of value creation taking place in Austria, Coca-Cola Hellenic Austria is an essential part of the national economy.

Coca-Cola HBC Austria is a subsidiary of the Coca-Cola Hellenic Bottling Company, headquartered in Athens, which is one of the biggest bottlers of non-alcoholic beverages in Europe with production and distribution centers in 28 countries. The company is listed on the Athens stock exchange, with secondary listings in New York, London and Sydney.


For more information, please contact:
Susanne Lontzen
Coca-Cola HBC Austria GmbH
Tel.:+43/1/610 60-0