Staging promotions, together with trade partners, enables us to engage with our consumers, and to share the fun and enjoyment offered by our increasingly broad range of products and brands.
The promotions provide a great opportunity for consumers to participate in a variety of events, including sporting and cultural presentations, contests and lucky draws, as part of their experience when enjoying their favourite beverages.
In the past years, Coca-Cola HBC Austria has organized many extraordinary promotion campaigns: In the 1990s, thousands of people searched Vienna’s Prater for a Ferrari car key. In 2013, the Coca-Cola logo on cans and bottles was replaced with the Austrians’ 150 most popular first names. Additionally, 150,000 consumers got their personal print on a Coca-Cola can. This means that “Share your Coca-Cola” was one of the most successful promotion campaigns in the company’s history.
At international sports mega-events Coca-Cola HBC takes sport fans with unique prizes near to the action: as Olympic torch bearers or VIP package winners for the FIFA World Championship or the UEFA European Championship…
Naturally, the football European Championships is the center of attention in 2016. With the strongest football program of all times, Coca-Cola gets Austrian fans close to the UEFA EURO 2016™ and to the super stars. Coca-Cola is organizing prize draws for tickets and trips to the matches of the Austrian national team in France. A special prize draw highlight: 50 fans will have the chance for a private meeting with Austria’s star player David Alaba after the UEFA EURO 2016™.
In 2017, consumers of the new Coca-Cola Summer Campaign can win 50 unique dream trips for two with special moments at one of 100 top destinations all over the world. More than 68 million summer labels invite consumers to take part.
This year, all Coke fans can look forward to extraordinary promotions with great prizes!
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