Our promotions

Staging promotions, together with trade partners, enables us to engage with our consumers, and to share the fun and enjoyment offered by our increasingly broad range of products and brands.

The promotions provide a great opportunity for consumers to participate in a variety of events, including sporting and cultural presentations, contests and lucky draws, as part of their experience when enjoying their favourite beverages.

Over the years Coca-Cola HBC Austria has staged hugely popular promotions that have enabled people to join in such as the quest for the keys of a Ferrari, the 50 Vespas with their distinctive Coke design or the fabulous campaign in cooperation with the UEFA EURO 2008™, where a great prize was handed out every 90 minutes.

In 2009, Austria experiences the biggest Coca-Cola promotion, the Super Summer Bottle, which offers the lucky winners one million instant wins, 15 brand new VW Polo and 5 dream vacations.

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