Sport and physical activity

Encouraging people of all ages to exercise more is a major focus of our community initiatives. Tens of thousands people actively participate in our sports and fitness activities each year.

Coca-Cola Sports Initiative

Within the framework of the Coca-Cola Sports Initiative, many activities in the field of popular and professional sports are supported. The programs are based on partnerships with big international associations such as FIFA, UEFA or the IOC. On a national level, we cooperate with partners like the Austrian Football Association (ÖFB) and the Austrian Sports Aid (Österreichische Sporthilfe).

For many years, Coca-Cola HBC Austria has supported many running events and the Coca-Cola Cup.

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