The Coca-Cola CUP
In 2017, the Coca-Cola CUP will be organized for the 13th time by Coca-Cola and the ÖFB in cooperation with the state associations and has developed into one of the most important youth tournaments in Austrian football. Around 1,800 teams, more than 25,000 male and female players and over 120,000 spectators have been present at the Coca-Cola CUP tournaments since the beginning of the event.
In 2017, the FK Austria Vienna U12 team defended their title at the big CUP finals in Vienna where Austria’s 20 best teams played for the overall victory. Coca-Cola CUP ambassador David Alaba attended the team meetings of the two finalists in Vienna before their big match. He was thrilled by the boys’ skills: “When visiting the CUP finals, I’m happy to be Coca-Cola CUP ambassador. Football is the greatest thing on earth and I would like to pass on the joy of sport and movement. I’m glad to see the kids’ happy faces and their fun when they play football,” said David Alaba.
Didi Kühbauer was also present as a patron of the Coca-Cola CUP 2017: “I remember when I was their age: An event like this one is definitely an unforgettable experience for the players. Today, the boys are much better prepared than we were. They are highly focused. The team of Austria Vienna deserved to win, but overall, the WAC also played very well at the tournament.”
By organizing the Coca-Cola CUP, Coca-Cola aims to give youth football particular importance on a national and regional level. In the long term, the commitment to more exercise and sport is supposed to contribute to an active lifestyle of the population. Another innovative step in the cooperation of ÖFB and Coca-Cola was taken at the CUP finals in 2015.
At this year’s CUP finals the U16 girls’ teams will again show their skills at the Coca-Cola GIRLS CUP. They will demonstrate the great development of women’s football in Austria. Last year, the team from Vorarlberg won the first edition of the Coca-Cola GIRLS CUP.
In 2017, the team from Tyrol won the first edition of the Coca-Cola GIRLS GUP. The winners were invited to cheer for the successful ÖFB women’s national team at the semi-finals of the European Championships in the Netherlands.
ÖFB leaders proud of excellent cooperation in youth football
The ÖFB leaders are proud of the Coca-Cola CUP’s development. “This large-scale cooperation is exemplary in terms of content and sustainability. The Coca-Cola CUP has shown a great development and has become the highlight in the careers of young footballers. We are happy to continue on this path together with Coca-Cola,” said ÖFB president Dr. Leo Windtner.
“It’s particularly hard to find supporters in youth football as this type of sponsoring often doesn’t hit the headlines. That is why we would like to thank Coca-Cola all the more for organizing the Coca-Cola CUP as well as for the nationwide name sponsoring of U12 leagues and the associated medium and long-term thinking for the sake of the local young football players,” said ÖFB CEO Dr. Thomas Hollerer. National team coach Marcel Koller is also a big fan of the Coca-Cola CUP: “Every football player needs career goals. Professional players may dream of the Champions League, the European Championships or the World Cup and young players would like to win the Coca-Cola CUP. For many, the Coca-Cola CUP is the first highlight in their promising career. The female and male young players are fighting for their first big title. The joy of playing football, however, is much more important, which should be the case, especially in this age group.” The ÖFB national team coach visited a training session of the winning team a few weeks after the CUP finals and gave the Coca-Cola CUP winners useful tips.
Sports Director Willi Ruttensteiner considers the Coca-Cola CUP an interesting social and sportive advancement for youth football. “We tend to forget that the fun in sport and the joy of football play central roles, especially in youth football. The kids are supposed to benefit from many contacts with the ball and to develop team spirit. This is how they can develop not only in terms of their football skills but also on a social level. Personal interaction and fair play take center stage here.”
Winners so far:
- 2017: FK Austria Wien
- 2016 FK Austria Wien
- 2015 SK Rapid Wien
- 2014 SK Rapid Wien
- 2013 FK Austria Wien
- 2012 FC Admira Wacker Mödling
- 2011: VST Völkermarkt
- 2010: FC Wacker Innsbruck
- 2009: FC RB Salzburg
- 2008: SK Rapid Wien
- 2007: SC Eisenstadt
- 2006: SV Ried
- 2005: no CUP finals
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