Community development

In addition to our strategic focus areas, we also respond to specific needs and concerns.

In Austria, many initiatives have been brought to life over the past years which have been mainly aimed at communicating an active life-style and awareness of the environment and nature and at providing support to socially disadvantaged people.

Sports: the Coca-Cola Sports Initiative in Austria supports activities in both popular and professional sports.

Environmental protection: the intention of the Coca-Cola Junior Ranger and Danube Challenge projects is to heighten the awareness of environmental protection and nature preservation.

Helping socially disadvantaged people is a high priority at Coca-Cola. Two examples: the company has for many years supported the housing projects of SOS Children’s Villages and the initiative “Ideen gegen Armut” (Ideas to fight poverty). Providing unsolicited and immediate help in cases of natural catastrophes is also a cornerstone of the Coca-Cola system’s company philosophy.

Some of the initiatives of Coca-Cola are exemplary and have also been implemented in other countries.

In 2010, Coca-Cola Hellenic Austria established a close and long-term cooperation with the Austrian Red Cross. Coca-Cola supports the Red Cross in its activities and finances the training of disaster relief workers. Moreover, Coca-Cola supplies refreshments for around 800 participants in disaster relief trainings organized by the Red Cross.

The employees of Coca-Cola Hellenic Austria are also very committed to helping people and regularly participate in blood drives or donate money to the victims of national and international catastrophes.

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