In 2006, Coca-Cola HBC Austria and the Austrian Federal Ministry of Agriculture initiated the Danube Challenge in which school classes from all parts of Austria explore the ecosystem of water.
Federal Minister Andrä Rupprechter supports the initiative: “The Danube Challenge offers teenagers the chance to move their classroom to a beautiful river for one day and to experience the vital resource of water. With this initiative, which is successfully supported by the youth platform Generation Blue, we raise awareness for the river as a unique habitat and for responsible handling of our most important basis of life – water – among young people.”
In 2017, the Danube Challenge took place as part of the Danube Day at Vienna’s Stadtpark (City Park). Water cocktails that had been invented during the initiative Hydration Check were mixed on the spot.
Further information on www.generationblue.at
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