Danube Challenge: The Austrian river adventure
Since 2006 Coca-Cola HBC has been organizing the Danube Challenge in cooperation with the Ministry of Life. At this event, school classes from all parts of Austria explore the eco-system of water.
Federal Minister Andrä Rupprechter supports the initiative: “The Danube Challenge offers teenagers the chance to move their classroom to a beautiful river for one day and to experience the vital resource of water. With this initiative, which is successfully supported by the youth platform Generation Blue, we raise awareness for the river as a unique habitat and for responsible handling of our most important basis of life – water – among young people.”
Susanne Lontzen, Public Affairs and Communications Manager Coca-Cola HBC Austria: “The Danube Challenge is one of the most sustainable initiatives of this kind. That way we have managed to get thousands of teenagers enthusiastic about Austria’s waterscapes. At our initiative, classes take the chance to solve different problems at a lake or river close by – we are delighted about the positive feedback from students and teachers in particular and feel encouraged in our efforts. Apart from that, water is also a very important resource for us. We manage water responsibly in all parts of our company.”
In 2016, the Danube Challenge takes place on June 13 as part of the Danube Days.
Further information on www.generationblue.at
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