Trinkpass – Hydration check

The “Trinkpass” campaign addresses Austrian school kids and was launched by Generation Blue, the youth water platform of the Ministry of Environment, and Römerquelle.

The school kids receive a Trinkpass to playfully observe their drinking patterns for two weeks. Coca-Cola Hellenic Austria’s intention is to show them how important sufficient hydration is and to contribute to improving the daily diet of school kids.

Top prize

After two weeks, the school kids submit their completed Trinkpass, which also includes a little creative task. A jury chooses the winner, who is invited to participate in the Danube Challenge together with his or her entire school class, among all submissions.

The Danube Challenge offers an adventurous day in the Donau-Auen National Park or on a tributary to the Danube in Tyrol, where the youths learn a lot about the Danube river as a habitat and the importance of water as a resource. Of course, having fun is also a top priority! The various challenges not only require knowledge about water, but also physical skills and teamwork.

More information on upcoming activities and how to apply and qualify for them is available at www.generationblue.at.

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