Trinkpass – Hydration check
The “Trinkpass” campaign addresses Austrian school kids and was launched by Generation Blue, the youth water platform of the Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management, and Römerquelle.
The school kids receive a Trinkpass to playfully observe their drinking patterns for two weeks. Coca-Cola HBC Austria’s intention is to show them how important sufficient hydration is and to contribute to improving the daily diet of school kids.
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