It was in the year 1886, in Atlanta, Georgia, in the south of the USA. The pharmacist John Pemberton was actually looking for an elixir against fatigue, faintness and headache.
Mixed with water, the beverage, designed to be a remedy, had a stimulating effect, which made it the most popular refreshment around the world: Coca-Cola.
From then on, its triumphant success has been unstoppable.
Coca-Cola in Austria
In 1929, Coca-Cola found its way to Austria. Heinrich Gahnal from Bludenz signed the first bottling and distribution contract with The Coca-Cola Company. The very same year, the success story of Coca-Cola in Austria started with the production of 24,000 bottles. A decade later, the branch Coca-Cola Ges.m.b.H. was founded in Vienna.
Because of the Second World War, the development of Coca-Cola in Austria was suspended. In 1953, the company Paul König OHG finally started the production of Coca-Cola again in Lambach. At that time, Coca-Cola Austria counted 21 employees, 4 trucks and a car for the distribution manager. In the first year, 2681 cases with 24 bottles each were sold.
Headquarters in Vienna
In 1954, four Coca-Cola franchises were established in Vienna, Salzburg, Innsbruck and Graz. On February 1, 1955, the Gesellschaft für alkoholfreie Getränke (company of non-alcoholic beverages) started operations on the Wienerberg hill, in the 10th district of Vienna.
The Austrian capital city became the headquarters of today's company and in 1956 its own bottling facility was established.
In 1964, Fanta Orange was introduced to the Austrian market, followed by Cappy Orange two years later.
Until 1965, the franchise system was expanded by another seven Coca-Cola branches in Mödling, Klagenfurt, Landegg, St. Pölten, Dornbirn, Steyr and Gmunden. This structure remained unchanged until 1982.
In 1968, the assortment was extended to include Sprite. In 1971, Austrians tasted Coca-Cola, Fanta and Sprite for the first time out of a can.
At the end of the 1970s, 12 independent Coca-Cola franchises, mostly family-owned companies, provided for soft drinks within their respective franchise areas.
In 1979, mezzo mix was rolled out.
In 1982, the Sydney-based company Amatil Ltd. purchased the plant on Wienerberg hill, which was then called Wienerberg Getränke Gesellschaft m.b.H., and the Graz-based Getina. Afterwards it modernized the fleet and the production plants. The sales structure was reorganized and the advertising image was improved, new promotions were introduced and special advertising techniques were developed. The course for an even more successful future was set.
In 1983, Coca-Cola light was launched on the Austrian market.
From 1987 onwards, the franchise system in Austria was reorganized. By means of rationalization and synergy effects, the strength of the entire Coca-Cola organization was improved and harmonized activities on the market were made possible. Following the franchises in Mödling, St. Pölten, Pottendorf, Steyr, Klagenfurt and Dornbirn, in 1991 the last franchise area, Salzburg, was also integrated. Vienna became the center of Coca-Cola's Austrian market. The Coca-Cola Company acquired a stake in Amatil Ltd. Henceforth, the company was called Coca-Cola Amatil.
In 1996, Coca-Cola Amatil took over the franchises in Linz and Innsbruck from Österreichische Brau AG and was from then on the only Coca-Cola license holder in Austria.
The foundation of Coca-Cola Hellenic
In 1998, Coca-Cola Amatil underwent a restructuring process. From then on, Coca-Cola Amatil was in charge of the Australian and Asian markets, while the newly founded Coca-Cola Beverages took over the European activities.
In February 2000, Coca-Cola Beverages merged with the Greek bottling company Hellenic Bottling Company S.A., creating the second biggest bottling company worldwide: Coca-Cola Hellenic.
Today, Coca-Cola Hellenic operates in 28 countries and provides beverages to around 560 million consumers.
In 2003, consumers for the first time experienced the refreshing taste of Nestea Iced Tea.
In 2003, Coca-Cola Beverages Austria GmbH, a subsidiary of Coca-Cola Hellenic Bottling Company, took over Römerquelle GesmbH and its subsidiary Markusquelle. The sports drink Powerade, Sprite zero and Cappy fresh were launched the same year.
In March 2007, the company's name was changed to Coca-Cola HBC Austria GmbH. The same year, Coca-Cola zero was launched in Austria and the PET to PET recycling facility went on stream. At the end of 2008, Coca-Cola extended its product range by the energy drink „Burn“ .
In 2009, a new, pocket-sized energy drink was added to the burn product range: burn Energy Shot.
In the course of 2010, three new soft drinks were launched in Austria: Fanta Lemon and Cappy Ice Fruit available in two flavors, multivitamin with mangosteen and apple/pear with elderflower. Since November 2010, Coca-Cola Hellenic Austria has distributed Monster Energy, the world’s second-best-selling energy drink.
On May 8, 2011, the whole world celebrated Coca-Cola’s 125th birthday. NESTEA Mango & Pineapple was added to the Nestea product range. The formula of the popular sports drink Powerade was improved and the beverage was relaunched as Powerade ION4.
“Tradition meets future” was the motto of Coca-Cola Hellenic Austria in 2012. On May 8, 2012, the foundation stone of the new production and logistics center in Edelstal, Burgenland, was laid, and August 31, 2012, marked the end of an era: after 56 years, production on the Wienerberg hill in Vienna was closed and moved to Edelstal. This year, new product innovations have again captured the Austrian beverage market: NESTEA Green Tea with stevia, Powerade zero - the first sugar-free zero-calorie sports drink, and burn juiced energy with a fruity and fresh taste.
On May 2, 2013, Coca-Cola Hellenic Austria will celebrate the opening of the highly efficient, state-of-the-art production and logistics center in Edelstal.
In February 2016 Coca-Cola life was launched on the Austrian market.
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